This is brilliant. How many times have you been hearing about some late game drama, or historic game being played on Twitter and wished you could somehow stream the ending so you could see it?
Heck, didn’t we just want to do this with the Oklahoma – Army football game that was on Pay Per View last weekend? Or a baseball no-hitter? I’d pay a couple of bucks to see it.
“Throughout the 2018/19 NBA season, NBA League Pass subscribers will be able to purchase the fourth quarter of single games. Viewing would start in the final quarter and last until the game’s conclusion. This new feature will cost fans $1.99 per game.”
NBA League Pass Offers Fans Option to Purchase Live Fourth-Quarter Action
This doesn’t surprise me. Just ask yourself one question, how many people read an online sports column in the office? Those people aren’t watching a video. I’m one of them. In addition, I typically will read an article while listening to a podcast or watching TV, again, not a time I want to watch video online. I don’t think media companies get this.
“Earlier this year, the Fox Sports website made a controversial decision to entirely ditch the written word as part of a “pivot to video.” This decision to completely remake the mainstream sports website was part of the larger implosion at Fox Sports with the departure of Jamie Horowitz amidst some fairly serious allegations.
Horowitz also had a key role in the extreme makeover of the website, turning it from a source for news, opinion, and analysis to little more than a highlight page for FS1’s variety of lightly-watched debate shows.”
I think in light of last weekend’s NFL playoff games, that Frank Deford has it about right. Why should going to the stadium in sub freezing weather and dealing with all the things you have to deal with at a game be the way to “show support for your team” when that same team is making most of it’s money in television rights, not ticket sales?
And given the billions of dollars spent on television contracts, why would the networks agree to this ridiculous black out policy that sees them losing the product if enough tickets aren’t sold? I don’t want more people at the game, I want them at home boosting my ratings!