This was always sort of a no-brainer, right? Schools everywhere, not just the SEC, were going to make big money selling alcohol.
“Schools across the country have been reporting similar successes with sales in light of new state or conference regulations, including a huge jump in concession sales at North Carolina to over $1 million in just three games.”
That’s quite an extra bit of cash to add to your school’s athletic budget, the only real surprise is that it took this long. I know there are some who think this only encourages underage drinking by students, or more people leaving the game and driving while under the influence, but having been to tailgates in the Big Ten, SEC and Pac-12 over the years, I can assure you, those things were happening with or without beer being sold in the stadium itself. Colleges were eventually going to want to add the extra source of income.