Something has got to give –
“The bill would prohibit the NCAA from barring a university from competition if its athletes are compensated for the use of their name, image or likeness beginning in 2023. NCAA rules strictly prohibit athletes from profiting in any way from their sports.
While the bill would allow athletes to sign endorsement deals with major companies, it would also open up smaller opportunities that were previously prohibited, such as paid youth coaching positions. SB 206 would still forbid schools from directly paying athletes.”
As I see it the NCAA has two choices, either change their own bylaws to allow every college athlete to do the same, or kick all of the California schools out of the NCAA.
You can’t have a bunch of schools in one state with this kind of advantage in recruiting. It’s not a sustainable model. This law is forcing the NCAA’s hand, which I suppose was the idea to begin with. The question is, how much does the NCAA truly believe in athletes not benefiting from their likeness, or signing endorsement deals as part and parcel of college sports? Are they willing to blow themselves apart to stick to that?
We’ve only got a few years before we find out.