Well that seems less than ideal –
Turns out ESPN doesn’t have the rights to show NFL football inside Snapchat.
Look, I get ESPN wanted to be on Snapchat, and I could even see some cool things they could do with their own shows, but if you’re going to have a sports news and highlight show on Snapchat, you have to have the highlights. What’s the point of it without the highlights? Couldn’t I just launch the ESPN app, with the highlights? This seems like they are just throwing any old thing up on a social media platform just so they can say they are there. What’s the strategy behind that?
ESPN is flailing. The sports media world is going to look a lot different in a few years.
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