This is actually a huge shift for OSU, even if it’s only for a small subset of fans at the actual game.
But it makes sense, college athletics is big-business, and like any big business, why would you let a revenue stream go untapped? If you walk around Columbus prior to a game, it’s clear that plenty of folks are drinking before entering the stadium. Here in Corvallis, and other stadiums in PAC-12 land last season, I got to see the ritual of half the stadium leaving at halftime to go grab a couple of drinks before coming back into the stadium. Why let someone else sell that alcohol?